{"id":1238,"date":"2024-09-15T18:50:39","date_gmt":"2024-09-15T18:50:39","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?p=1238"},"modified":"2024-09-16T08:37:12","modified_gmt":"2024-09-16T08:37:12","slug":"fundraising-analytic-book","status":"publish","type":"post","link":"https:\/\/www.decisivesystem.com\/fr\/fundraising-analytic-book\/","title":{"rendered":"Nous avons litt\u00e9ralement \u00e9crit le livre sur l'analyse de la collecte de fonds"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1238\" class=\"elementor elementor-1238\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f4b91f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f4b91f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46608c04\" data-id=\"46608c04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b05b74 elementor-widget elementor-widget-text-editor\" data-id=\"27b05b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><strong>Extrait de la couverture du livre :<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Les donn\u00e9es relatives aux clients sont en passe de devenir la nouvelle monnaie d'\u00e9change. Elles permettent et favorisent une gestion efficace de la relation client, une intimit\u00e9 avec le client et des performances marketing. Pourtant, dans un monde o\u00f9 chaque article de presse vante les promesses de l'intelligence artificielle, de l'analyse marketing avanc\u00e9e et de l'optimisation en temps r\u00e9el, les collecteurs de fonds se retrouvent souvent avec des ann\u00e9es de retard.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ce livre aborde l'analyse des collectes de fonds de mani\u00e8re pragmatique. Il pr\u00e9sente la bo\u00eete \u00e0 outils essentielle qu'un collecteur de fonds doit comprendre et ma\u00eetriser pour aller de l'avant : concepts fondamentaux, segmentation, techniques d'\u00e9valuation pr\u00e9dictive, valeur de la dur\u00e9e de vie du client, ainsi que quelques sujets divers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La devise \"Laissez parler les donn\u00e9es\" est erron\u00e9e. Les donn\u00e9es ne parlent pas, elles r\u00e9pondent. Et la premi\u00e8re \u00e9tape vers une strat\u00e9gie de collecte de fonds plus efficace et bas\u00e9e sur les donn\u00e9es est de comprendre quelles questions poser et lesquelles sont les plus importantes. Ce livre a \u00e9t\u00e9 \u00e9crit pour vous aider dans votre d\u00e9marche.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Vous pouvez <a href=\"https:\/\/www.amazon.com\/Fundraising-Analytics-Roadmap-Data-Driven-Fundraiser\/dp\/B0CND9T3XD\">acheter le livre sur Amazon<\/a> ou <a href=\"https:\/\/www.decisivesystem.com\/fr\/contact\/\" data-type=\"page\" data-id=\"1051\">demander un exemplaire gratuit<\/a>.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaadf47 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"eaadf47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.com\/Fundraising-Analytics-Roadmap-Data-Driven-Fundraiser\/dp\/B0CND9T3XD\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acheter sur Amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd589ed elementor-widget elementor-widget-spacer\" data-id=\"dd589ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbeb83 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"9cbeb83\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" alt=\"Image de Arnaud De Bruyn\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tArnaud De Bruyn\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tArnaud est professeur de marketing et doyen associ\u00e9 du programme de doctorat \u00e0 l'ESSEC Business School, pr\u00e8s de Paris, en France. Il est \u00e9galement chercheur invit\u00e9 \u00e0 l'Institute for the Study of Business Markets (Penn State University) et fondateur de DECISIVE SYSTEM. Il est passionn\u00e9 par l'analyse marketing, en particulier lorsqu'elle s'applique \u00e0 l'analyse de la collecte de fonds, \u00e0 l'ing\u00e9nierie marketing et \u00e0 l'intelligence artificielle.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pourquoi travailler avec ceux qui ont lu le livre quand on peut travailler avec ceux qui l'ont \u00e9crit ?<\/p>","protected":false},"author":1,"featured_media":1239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/posts\/1238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/comments?post=1238"}],"version-history":[{"count":7,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/posts\/1238\/revisions"}],"predecessor-version":[{"id":1365,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/posts\/1238\/revisions\/1365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/media\/1239"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/media?parent=1238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/categories?post=1238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/tags?post=1238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}