{"id":825,"date":"2023-12-31T11:38:42","date_gmt":"2023-12-31T11:38:42","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?page_id=825"},"modified":"2024-09-16T08:23:20","modified_gmt":"2024-09-16T08:23:20","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/www.decisivesystem.com\/fr\/solutions\/strategic-diagnostic\/segmentation\/","title":{"rendered":"\u00c9tude de segmentation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"825\" class=\"elementor elementor-825\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd7768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd7768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e1f428\" data-id=\"1e1f428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ed5e6 elementor-widget elementor-widget-image\" data-id=\"96ed5e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_segmentation.png\" class=\"attachment-large size-large wp-image-870\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_segmentation.png 120w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_segmentation-12x12.png 12w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22ced65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22ced65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4ca3c4\" data-id=\"d4ca3c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672de01 elementor-widget elementor-widget-spacer\" data-id=\"672de01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-029851e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"029851e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327b6d3\" data-id=\"327b6d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89cfca6 elementor-widget elementor-widget-text-editor\" data-id=\"89cfca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avec l'av\u00e8nement des techniques avanc\u00e9es d'apprentissage automatique et de l'intelligence artificielle, <strong>segmentation<\/strong> est devenu l'un des moyens les moins efficaces de cibler les donateurs potentiels et d'orienter vos d\u00e9cisions en mati\u00e8re de marketing direct.<\/p><p>Pourtant, la segmentation reste l'\u00e9pine dorsale de tout bon diagnostic, qu'il s'agisse d'examiner l'\u00e9volution de votre base de donn\u00e9es de donateurs, d'analyser les diverses <a href=\"https:\/\/www.decisivesystem.com\/fr\/solutions\/strategic-diagnostic\/loyalty\/\">loyaut\u00e9<\/a> taux par type de donateur et au fil du temps, et m\u00eame de pr\u00e9voir la direction que prendra votre collecte de fonds \u00e0 l'avenir. <a href=\"https:\/\/www.decisivesystem.com\/fr\/solutions\/strategic-diagnostic\/forecasts\/\">cinq prochaines ann\u00e9es<\/a>.<\/p><p>Chez DECISIVE SYSTEM, nous sommes convaincus qu'une segmentation efficace est un atout strat\u00e9gique crucial. Elle doit s'aligner sur vos priorit\u00e9s strat\u00e9giques, tout en vous aidant \u00e0 pr\u00e9voir les comportements des donateurs et leur potentiel d'augmentation. Que nous cr\u00e9ions ou actualisions une segmentation pour vous, ou que nous appliquions un sch\u00e9ma de segmentation existant pour d\u00e9couvrir de nouvelles opportunit\u00e9s dans votre base de donn\u00e9es, nous nous engageons \u00e0 vous apporter de la valeur.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a0673 elementor-widget elementor-widget-image\" data-id=\"18a0673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1260\" height=\"900\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart.png\" class=\"attachment-full size-full wp-image-871\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart.png 1260w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-300x214.png 300w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-1024x731.png 1024w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-768x549.png 768w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-18x12.png 18w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec l'av\u00e8nement des techniques avanc\u00e9es de machine learning et d'intelligence artificielle, la segmentation est devenue l'un des moyens les moins efficaces pour cibler les donateurs potentiels et orienter vos d\u00e9cisions en mati\u00e8re de marketing direct. Pourtant, la segmentation reste l'\u00e9pine dorsale de tout bon diagnostic, qu'il s'agisse de scruter l'\u00e9volution de votre base de donn\u00e9es de donateurs, d'analyser les diff\u00e9rents taux de fid\u00e9lisation par donateur [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":410,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-825","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":10,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/825\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/825\/revisions\/1335"}],"up":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/410"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/media?parent=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}