{"id":215,"date":"2022-01-30T14:13:54","date_gmt":"2022-01-30T14:13:54","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?page_id=215"},"modified":"2023-12-23T09:32:04","modified_gmt":"2023-12-23T09:32:04","slug":"fundraising-analytics-book","status":"publish","type":"page","link":"https:\/\/www.decisivesystem.com\/fr\/fundraising-analytics-book\/","title":{"rendered":"Fundraising analytics (livre)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"215\" class=\"elementor elementor-215\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8385af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8385af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2b06d2\" data-id=\"a2b06d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f9e6ae elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"0f9e6ae\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIls ont <i>le livre de r\u00e9f\u00e9rence<\/i> \u00e9crit le livre sur le fundraising analytique.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cec0b4 elementor-widget elementor-widget-spacer\" data-id=\"8cec0b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0c87a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0c87a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2009227\" data-id=\"2009227\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-705d26c elementor-widget elementor-widget-heading\" data-id=\"705d26c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une roadmap pour les fundraisers dans un monde o\u00f9 la \"data\" est au centre de la strat\u00e9gie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521f331 elementor-widget elementor-widget-text-editor\" data-id=\"521f331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les donn\u00e9es relatives aux clients sont en passe de devenir la nouvelle monnaie d'\u00e9change. Elles permettent et favorisent une gestion efficace de la relation client, une intimit\u00e9 avec le client et des performances marketing. Pourtant, dans un monde o\u00f9 chaque article de presse vante les promesses de l'intelligence artificielle, de l'analyse marketing avanc\u00e9e et de l'optimisation en temps r\u00e9el, les collecteurs de fonds se retrouvent souvent avec des ann\u00e9es de retard.<\/p><p>\u00a0<\/p><p>Ce livre aborde l'analyse des collectes de fonds de mani\u00e8re pragmatique. Il pr\u00e9sente la bo\u00eete \u00e0 outils essentielle qu'un collecteur de fonds doit comprendre et ma\u00eetriser pour aller de l'avant : concepts fondamentaux, segmentation, techniques d'\u00e9valuation pr\u00e9dictive, valeur de la dur\u00e9e de vie du client, ainsi que quelques sujets divers.<\/p><p>\u00a0<\/p><p>La devise \"laisser parler les donn\u00e9es\" est erron\u00e9e. Les donn\u00e9es ne parlent pas, elles r\u00e9pondent. Et la premi\u00e8re \u00e9tape vers une strat\u00e9gie de collecte de fonds plus efficace et bas\u00e9e sur les donn\u00e9es est de comprendre quelles questions poser et lesquelles sont les plus importantes. Ce livre a \u00e9t\u00e9 \u00e9crit pour vous aider dans votre d\u00e9marche.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b90fe1\" data-id=\"9b90fe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8508ece elementor-widget elementor-widget-image\" data-id=\"8508ece\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"649\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/book_mockup.jpg\" class=\"attachment-large size-large wp-image-217\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/book_mockup.jpg 500w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/book_mockup-231x300.jpg 231w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d6687 elementor-widget elementor-widget-spacer\" data-id=\"37d6687\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c03a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7c03a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.com\/Fundraising-Analytics-Roadmap-Data-Driven-Fundraiser\/dp\/B0CND9T3XD\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acheter sur Amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043d8e4 elementor-widget elementor-widget-spacer\" data-id=\"043d8e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>They literally wrote the book on fundraising analytics. A roadmap for the data-driven fundraiser Customer data is becoming the new currency. It enables and fosters efficient customer relationship management, customer intimacy, and marketing performance. Yet, in a world where every news article boasts about the promises of artificial intelligence, advanced marketing analytics, and real-time optimization, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-215","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":45,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/215\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/pages\/215\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/fr\/wp-json\/wp\/v2\/media?parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}