{"id":1238,"date":"2024-09-15T18:50:39","date_gmt":"2024-09-15T18:50:39","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?p=1238"},"modified":"2024-09-16T08:37:12","modified_gmt":"2024-09-16T08:37:12","slug":"fundraising-analytic-book","status":"publish","type":"post","link":"https:\/\/www.decisivesystem.com\/en\/fundraising-analytic-book\/","title":{"rendered":"We have literally written the book on fundraising analytics"},"content":{"rendered":"\t\t
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From the book cover:<\/strong><\/p>\n\n\n\n

Customer data is becoming the new currency. It enables and fosters efficient customer relationship management, customer intimacy, and marketing performance. Yet, in a world where every news article boasts about the promises of artificial intelligence, advanced marketing analytics, and real-time optimization, fundraisers often find themselves years behind the curve.<\/p>\n\n\n\n

This book takes a no-nonsense approach to fundraising analytics. It lays out the essential toolbox a fundraiser should understand and master to move forward: fundamental concepts, segmentation, predictive scoring techniques, and customer lifetime value, as well as a few miscellaneous topics.<\/p>\n\n\n\n

The motto \u201cLet the data talk\u201d is misguided. Data does not talk\u2014data answers. And the first step to a more efficient, data-driven fundraising strategy is to understand which questions to ask and which matter the most. This book has been written to help you along your journey.<\/p>\n\n\n\n

You can purchase the book on Amazon<\/a> or request a complimentary copy<\/a>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tArnaud De Bruyn\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tArnaud is Professor of Marketing and Associate Dean for the Ph.D. Program at ESSEC Business School, near Paris, France. He is also Distinguished Visiting Research Scholar at the Institute for the Study of Business Markets (Penn State University), and Founder of DECISIVE SYSTEM. He is passionate about marketing analytics, especially as it applies to fundraising analytics, marketing engineering, and artificial intelligence.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Why work with those who have read the book when you can work with those who have written it?<\/p>\n","protected":false},"author":1,"featured_media":1239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/posts\/1238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/comments?post=1238"}],"version-history":[{"count":7,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/posts\/1238\/revisions"}],"predecessor-version":[{"id":1365,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/posts\/1238\/revisions\/1365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/media\/1239"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/media?parent=1238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/categories?post=1238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/tags?post=1238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}