{"id":825,"date":"2023-12-31T11:38:42","date_gmt":"2023-12-31T11:38:42","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?page_id=825"},"modified":"2024-09-16T08:23:20","modified_gmt":"2024-09-16T08:23:20","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/www.decisivesystem.com\/en\/solutions\/strategic-diagnostic\/segmentation\/","title":{"rendered":"Segmentation study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"825\" class=\"elementor elementor-825\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd7768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd7768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e1f428\" data-id=\"1e1f428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ed5e6 elementor-widget elementor-widget-image\" data-id=\"96ed5e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_segmentation.png\" class=\"attachment-large size-large wp-image-870\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_segmentation.png 120w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_segmentation-12x12.png 12w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22ced65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22ced65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4ca3c4\" data-id=\"d4ca3c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672de01 elementor-widget elementor-widget-spacer\" data-id=\"672de01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-029851e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"029851e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327b6d3\" data-id=\"327b6d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89cfca6 elementor-widget elementor-widget-text-editor\" data-id=\"89cfca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the advent of advanced machine learning techniques and artificial intelligence, <strong>segmentation<\/strong> has become one of the least effective ways to target potential donors and guide your direct marketing decisions.<\/p><p>Yet, segmentation remains the backbone of any good diagnostic, whether to scrutinize the evolution of your donor database, analyze the various <a href=\"\/solutions\/strategic-diagnostic\/loyalty\/\">loyalty<\/a> rates per donor types and over time, and even to predict where your fundraising will be headed over the <a href=\"\/solutions\/strategic-diagnostic\/forecasts\/\">next five years<\/a>.<\/p><p>At DECISIVE SYSTEM, we firmly hold that effective segmentation is a crucial strategic asset. It should align with your strategic priorities, yet help you predict donors&#8217; behaviors and upside potential effectively. Whether we&#8217;re creating or refreshing a segmentation for you, or applying an existing segmentation scheme to uncover new opportunities in your database, we are committed to delivering value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a0673 elementor-widget elementor-widget-image\" data-id=\"18a0673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1260\" height=\"900\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart.png\" class=\"attachment-full size-full wp-image-871\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart.png 1260w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-300x214.png 300w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-1024x731.png 1024w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-768x549.png 768w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/get-chart-18x12.png 18w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the advent of advanced machine learning techniques and artificial intelligence, segmentation has become one of the least effective ways to target potential donors and guide your direct marketing decisions. Yet, segmentation remains the backbone of any good diagnostic, whether to scrutinize the evolution of your donor database, analyze the various loyalty rates per donor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":410,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-825","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":10,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/825\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/825\/revisions\/1335"}],"up":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/410"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/media?parent=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}