{"id":435,"date":"2023-09-25T08:49:33","date_gmt":"2023-09-25T08:49:33","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?page_id=435"},"modified":"2024-09-16T08:30:40","modified_gmt":"2024-09-16T08:30:40","slug":"monthly-donor","status":"publish","type":"page","link":"https:\/\/www.decisivesystem.com\/en\/solutions\/scoring\/monthly-donor\/","title":{"rendered":"Monthly donor scoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"435\" class=\"elementor elementor-435\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd7768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd7768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e1f428\" data-id=\"1e1f428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ed5e6 elementor-widget elementor-widget-image\" data-id=\"96ed5e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_scoring_monthly.png\" class=\"attachment-large size-large wp-image-684\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_scoring_monthly.png 120w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_scoring_monthly-12x12.png 12w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-029851e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"029851e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327b6d3\" data-id=\"327b6d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4929f44 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4929f44\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDECISIVE SYSTEM's monthly donor scoring turned out to be almost twice as effective to identify potential monthly donors<br\/>than the ad hoc targeting rules we've developed internally over the years.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">V\u00e9ronique Rautureau, Business Intelligence Analyst<br\/>Doctors Without Borders<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d11e2 elementor-widget elementor-widget-spacer\" data-id=\"d8d11e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1776e1d elementor-widget elementor-widget-text-editor\" data-id=\"1776e1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div data-message-author-role=\"assistant\" data-message-id=\"fd1f4fbb-3c70-4bf7-bf30-e2749a523b5b\"><div><div><div data-message-author-role=\"assistant\" data-message-id=\"7b6cde2b-36c8-470f-98df-a12102b80ec3\"><div><p>Utilizing Artificial Intelligence (AI) and Machine Learning (ML) has significantly streamlined the process for non-profits to identify potential monthly donors within their databases. These technologies efficiently analyze extensive donor data, focusing on past giving patterns, donation frequency, demographics, and engagement levels to pinpoint individuals likely to commit to regular, recurring donations.<\/p><p>AI&#8217;s capability to uncover hidden trends in donor behavior is a game-changer. It can, for instance, identify one-time donors who are prime candidates for transitioning to monthly giving. This insight is crucial as it leverages but also extends beyond basic demographic data, offering a more nuanced understanding of donor habits and preferences.<\/p><p>Our monthly donor scoring models enable non-profits to personalize their outreach. By understanding the unique characteristics of potential monthly donors, organizations can craft more resonant and effective appeals, increasing the likelihood of converting one-time donors into regular supporters.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74260f elementor-widget elementor-widget-image\" data-id=\"f74260f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1260\" height=\"900\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/chart_debugging_plot_actual_performance.png\" class=\"attachment-full size-full wp-image-685\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/chart_debugging_plot_actual_performance.png 1260w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/chart_debugging_plot_actual_performance-300x214.png 300w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/chart_debugging_plot_actual_performance-1024x731.png 1024w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/chart_debugging_plot_actual_performance-768x549.png 768w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/chart_debugging_plot_actual_performance-18x12.png 18w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c776f elementor-widget elementor-widget-text-editor\" data-id=\"f0c776f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the chart above, each donor has been assigned a monthly-donor score \nfrom 1 (worst) to 20 (best), based on their demographics, past behaviors, and key behavioral indicators. The chart plots the conversion \nrates after a six-month period and an all-out conversion campaign. Less \nthan 3% of the database, as identified by our exclusive predictive \nmodel, accounted for more than 40% of the donors who were effectively transformed \ninto monthly donors, hence allowing the organization to effectively \nfocus their efforts on the most promising donors, hence minimizing costs while maximizing impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DECISIVE SYSTEM&#8217;s monthly donor scoring turned out to be almost twice as effective to identify potential monthly donorsthan the ad hoc targeting rules we&#8217;ve developed internally over the years. V\u00e9ronique Rautureau, Business Intelligence AnalystDoctors Without Borders Utilizing Artificial Intelligence (AI) and Machine Learning (ML) has significantly streamlined the process for non-profits to identify potential monthly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":429,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-435","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/comments?post=435"}],"version-history":[{"count":22,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/435\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/435\/revisions\/1350"}],"up":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/429"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/media?parent=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}