{"id":433,"date":"2023-09-25T08:49:26","date_gmt":"2023-09-25T08:49:26","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?page_id=433"},"modified":"2024-09-16T08:30:01","modified_gmt":"2024-09-16T08:30:01","slug":"donor-potential","status":"publish","type":"page","link":"https:\/\/www.decisivesystem.com\/en\/solutions\/scoring\/donor-potential\/","title":{"rendered":"Donor potential scoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"433\" class=\"elementor elementor-433\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd7768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd7768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e1f428\" data-id=\"1e1f428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96ed5e6 elementor-widget elementor-widget-image\" data-id=\"96ed5e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_scoring_potential.png\" class=\"attachment-large size-large wp-image-681\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_scoring_potential.png 120w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/model_scoring_potential-12x12.png 12w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22ced65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22ced65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4ca3c4\" data-id=\"d4ca3c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647bd1f elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"647bd1f\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDECISIVE SYSTEM's scoring system is an invaluable tool for adjusting pressure levels, effectively segmenting, and optimizing our fundraising campaigns, whether for one-off donations, regular donations, or legacy campaigns.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">V\u00e9ronique Rautureau, Business Intelligence Analyst, Doctors Without Borders (Switzerland)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e769f9 elementor-widget elementor-widget-spacer\" data-id=\"7e769f9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-029851e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"029851e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-327b6d3\" data-id=\"327b6d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58aecab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58aecab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6678d4e\" data-id=\"6678d4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89cfca6 elementor-widget elementor-widget-text-editor\" data-id=\"89cfca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Donor potential scoring is an advanced fundraising analytics technique that can greatly fundraisers. It involves analyzing donor data to determine the optimal number of solicitations each donor should receive individually. By tailoring the number of solicitations to each donor&#8217;s potential, fundraisers can maximize their net revenues while minimizing their marketing budget. Depending on the starting context, this approach allows fundraisers to decrease their marketing budget by a significant percentage while increasing the profitability of their fundraising efforts.<\/p><p>Implementing our exclusive donor potential scoring can lead to impressive results. It enables fundraisers to identify donors with the highest fundraising potential accurately. By focusing their efforts and investments on these high-potential donors, fundraisers can achieve substantial returns. In some cases, targeting the top scoring classes can represent a small portion of the contact list but generate a significant portion of the donations and revenues. Donor potential scoring provides fundraisers with the ability to optimize their marketing strategies and allocate resources more effectively. It also allows fundraisers to solicit donors with some potential, with the right marketing pressure &#8211;not too much, not too little&#8211;.<\/p><p>While the specific results may vary depending on the segment and context, donor potential scoring has the potential to revolutionize fundraising efforts. It allows fundraisers to make data-driven decisions and maximize their fundraising outcomes, while being extremely simple to use (since donors are categorized with a single letter). By leveraging the power of analytics and tailoring solicitations to individual donors, fundraisers can improve their return on investment, better justify their budget, and free resources for other initiatives.<\/p><p>Donor potential scoring is an integral part of our <a href=\"https:\/\/www.decisivesystem.com\/solutions\/decisive-system-360\/\">DECISIVE SYSTEM 360\u00b0<\/a> offering.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-943f98c\" data-id=\"943f98c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-892aa2d elementor-widget elementor-widget-image\" data-id=\"892aa2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/elementor\/thumbs\/scoring_potential_pie_charts-qlmmhfsfurof0x4i2evphl98amvspt7ac8kz3xxxso.png\" title=\"scoring_potential_pie_charts\" alt=\"scoring_potential_pie_charts\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4beb6 elementor-widget elementor-widget-text-editor\" data-id=\"cd4beb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Top: proportion of donors scored as A, B, C&#8230;, a year before. Bottom: gross fundraising generated by these donors over the next 12 months. The top 23.3% of donors (A and B classes) identified by our predictive model generated 81.5% of the charity&#8217;s revenues, hence allowing precise targeting and cost-cutting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab84eaa elementor-widget elementor-widget-spacer\" data-id=\"ab84eaa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73724be elementor-widget elementor-widget-spacer\" data-id=\"73724be\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5617438 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"5617438\" data-element_type=\"widget\" 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elementor-element elementor-element-df30ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df30ee1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-528abea\" data-id=\"528abea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-87e992e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc17f3a\" data-id=\"fc17f3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d829bd\" data-id=\"8d829bd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1d8a6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f1d8a6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How that foundation tripled its growth rate<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a7534 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"92a7534\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tTheir fundraising was doing great. Then they deployed our 360\u00b0 solution, and they did even better... five years in a row.\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193970c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"193970c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.decisivesystem.com\/en\/how-the-igr-doubled-their-growth-rate\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more...<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cf920 elementor-widget elementor-widget-spacer\" data-id=\"f3cf920\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-1159\">.e-loop-item-1151 .elementor-element.elementor-element-df30ee1:not(.elementor-motion-effects-element-type-background), .e-loop-item-1151 .elementor-element.elementor-element-df30ee1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/wwf_slash_budget.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1159\" class=\"elementor elementor-1159 swiper-slide e-loop-item e-loop-item-1151 post-1151 post type-post status-publish format-standard has-post-thumbnail hentry category-frontpage category-donor_scoring\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df30ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df30ee1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-528abea\" data-id=\"528abea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-87e992e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc17f3a\" data-id=\"fc17f3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d829bd\" data-id=\"8d829bd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1d8a6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f1d8a6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How the WWF slashed its fundraising budget (but not its revenue)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a7534 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"92a7534\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tThe WWF was spending too much on their direct marketing campaigns. Then they used our donor-potential scoring solution...\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193970c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"193970c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.decisivesystem.com\/en\/how-the-wwf-slashed-its-fundraising-budget\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more...<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cf920 elementor-widget elementor-widget-spacer\" data-id=\"f3cf920\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81131c elementor-widget elementor-widget-spacer\" data-id=\"a81131c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0525f elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"ca0525f\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAt DECISIVE SYSTEM, we believe one of the most fundamental qualities of a data analytics partner is its transparency.\n<br\/>Because there is nothing worse than trusting your fundraising decisions to a black box.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Arnaud De Bruyn, Ph.D., Founder<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab9444 elementor-widget elementor-widget-text-editor\" data-id=\"8ab9444\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In our book, &#8220;Fundarising Analytics: a Roadmap for the Data-Driven Fundraiser,&#8221; we explain in details how donor potential scoring works and how it is used in practice. Learn more about the reference book on fundraising analytics here:<br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4515e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f4515e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.decisivesystem.com\/fundraising-analytic-book\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066f1d6 elementor-widget elementor-widget-spacer\" data-id=\"066f1d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DECISIVE SYSTEM&#8217;s scoring system is an invaluable tool for adjusting pressure levels, effectively segmenting, and optimizing our fundraising campaigns, whether for one-off donations, regular donations, or legacy campaigns. V\u00e9ronique Rautureau, Business Intelligence Analyst, Doctors Without Borders (Switzerland) Donor potential scoring is an advanced fundraising analytics technique that can greatly fundraisers. It involves analyzing donor data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":429,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-433","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":91,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/433\/revisions"}],"predecessor-version":[{"id":1347,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/433\/revisions\/1347"}],"up":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/429"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/media?parent=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}