{"id":215,"date":"2022-01-30T14:13:54","date_gmt":"2022-01-30T14:13:54","guid":{"rendered":"https:\/\/www.decisivesystem.com\/?page_id=215"},"modified":"2023-12-23T09:32:04","modified_gmt":"2023-12-23T09:32:04","slug":"fundraising-analytics-book","status":"publish","type":"page","link":"https:\/\/www.decisivesystem.com\/en\/fundraising-analytics-book\/","title":{"rendered":"Fundraising analytics (book)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"215\" class=\"elementor elementor-215\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8385af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8385af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2b06d2\" data-id=\"a2b06d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f9e6ae elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"0f9e6ae\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThey <i>literally<\/i> wrote the book on fundraising analytics.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cec0b4 elementor-widget elementor-widget-spacer\" data-id=\"8cec0b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0c87a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0c87a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2009227\" data-id=\"2009227\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-705d26c elementor-widget elementor-widget-heading\" data-id=\"705d26c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A roadmap for the data-driven fundraiser<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521f331 elementor-widget elementor-widget-text-editor\" data-id=\"521f331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer data is becoming the new currency. It enables and fosters efficient customer relationship management, customer intimacy, and marketing performance. Yet, in a world where every news article boasts about the promises of artificial intelligence, advanced marketing analytics, and real-time optimization, fundraisers often find themselves years behind the curve.<\/p><p>\u00a0<\/p><p>This book takes a no-nonsense approach to fundraising analytics. It lays out the essential toolbox a fundraiser should understand and master to move forward: fundamental concepts, segmentation, predictive scoring techniques, and customer lifetime value, as well as a few miscellaneous topics.<\/p><p>\u00a0<\/p><p>The motto \u201clet the data talk\u201d is misguided. Data does not talk\u2014data answers. And the first step to a more efficient, data-driven fundraising strategy is to understand which questions to ask and which matter the most. This book has been written to help you along your journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b90fe1\" data-id=\"9b90fe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8508ece elementor-widget elementor-widget-image\" data-id=\"8508ece\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"649\" src=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/book_mockup.jpg\" class=\"attachment-large size-large wp-image-217\" alt=\"\" srcset=\"https:\/\/www.decisivesystem.com\/wp-content\/uploads\/book_mockup.jpg 500w, https:\/\/www.decisivesystem.com\/wp-content\/uploads\/book_mockup-231x300.jpg 231w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d6687 elementor-widget elementor-widget-spacer\" data-id=\"37d6687\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c03a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7c03a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.com\/Fundraising-Analytics-Roadmap-Data-Driven-Fundraiser\/dp\/B0CND9T3XD\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy on Amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043d8e4 elementor-widget elementor-widget-spacer\" data-id=\"043d8e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>They literally wrote the book on fundraising analytics. A roadmap for the data-driven fundraiser Customer data is becoming the new currency. It enables and fosters efficient customer relationship management, customer intimacy, and marketing performance. Yet, in a world where every news article boasts about the promises of artificial intelligence, advanced marketing analytics, and real-time optimization, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-215","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":45,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/215\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/pages\/215\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/www.decisivesystem.com\/en\/wp-json\/wp\/v2\/media?parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}