You are doing everything right. The right messages. The right timing. The right tone. And yet, you are not getting the results you were hoping for. Why?
What if it were as simple as not talking to the right people?
If a fundraising manager does not focus their recruitment efforts on the best acquisition channels and sources possible, it is like pouring low-quality gasoline into an engine. You can have the best engine in the world, and it simply won't be enough.
customer lifetime value (CLV) analysis, which is part of our strategic diagnosis offering, whether as a stand-alone study or as part of Decisive System 360°), we go beyond short-term results and acquisition campaigns ROI, focusing instead on what an acquired donor becomes once they're in your database. The differences can be astounding. Furthermore, long-term performance isn't systematically correlated with short-term results. In other words, the channels and sources that perform best in the short term are rarely the ones that guarantee the strongest growth and loyalty in the long term. This means if your acquisition efforts are optimized for short-term results, you might very well be pouring low-grade gasoline into your engine right now...
But by identifying the true value of each acquisition source (channel, offerings, list exchanges, renting lists), you can identify precisely where to invest your acquisition efforts to knowingly balance long-term growth and short-term performance.
The long-term generosity and loyalty of donors based on their acquisition sources.
