DECISIVE SYSTEM's scoring system is an invaluable tool for adjusting pressure levels, effectively segmenting, and optimizing our fundraising campaigns, whether for one-off donations, recurring donations, or legacy campaigns.
Donor potential scoring is an advanced fundraising analytics technique that can greatly benefit fundraisers. It involves analyzing donor data to determine the optimal number of solicitations each donor should receive individually. By tailoring the number of solicitations to each donor’s potential, fundraisers can maximize their net revenues while minimizing their marketing budget. Depending on the starting context, this approach allows fundraisers to decrease their marketing budget by a significant percentage while increasing the profitability of their fundraising efforts.
Implementing our exclusive donor potential scoring can lead to impressive results. It enables fundraisers to accurately identify donors with the highest fundraising potential. By focusing their efforts and investments on these high-potential donors, fundraisers can achieve substantial returns. In some cases, targeting the top scoring segments can represent a small portion of the contact list but generate a significant portion of the donations and revenue. Donor potential scoring provides fundraisers with the ability to optimize their marketing strategies and allocate resources more effectively. It also allows fundraisers to solicit donors with some potential, applying the right level of marketing pressure – not too much, not too little.
While specific results may vary depending on the segment and context, donor potential scoring has the potential to revolutionize fundraising efforts. It allows fundraisers to make data-driven decisions and maximize their fundraising outcomes, while being extremely simple to use (since donors are categorized with a single letter). By leveraging the power of analytics and tailoring solicitations to individual donors, fundraisers can improve their return on investment, better justify their budget, and free up resources for other initiatives.
fundraising efforts. DECISIVE SYSTEM 360° offering.
Top: Percentage of donors rated as A, B, C…, one year prior. Bottom: Gross fundraising generated by these donors over the next 12 months. The top 23.3% of donors (classes A and B) identified by our predictive model generated 81.5% of the charity’s revenue, thereby enabling precise targeting and cost savings.
How that foundation tripled its growth rate
How the WWF slashed its fundraising budget (but not its revenue)
At DECISIVE SYSTEM, we believe one of the most fundamental qualities of a data analytics partner is its transparency.
Because trusting your fundraising decisions to a black box is the worst.
In our book, "Fundraising Analytics: a Roadmap for the Data-Driven Fundraiser," we explain in detail how donor potential scoring works and how it is used in practice. Learn more about the reference book on fundraising analytics here:
